Mission

At First WaveSM Innovation Lab, we dare to try new things. Our mission is to dream up innovations in the world of faucets, showers, and related products.

Sometimes we find dead ends. Other times, we find incredible new things. Either way, we never stop searching.

We're backed by one of the most successful faucet brands in the history of the planet, Delta Faucet Company. We leverage Delta technology, manufacturing capabilities, and—yes—financial resources to bring our ideas to fruition.

About

From inspiration to production.
Faster than ever before.

By design, our team is small. That keeps us nimble. When we have an idea for a new product, we're capable of refining it, producing it, and bringing it to market incredibly quickly.

But we're also autonomous. There’s no corporate red tape here. We're free to dream, explore, and create.

When our products are well received by the marketplace, they're launched on a larger scale by one of three Delta Faucet Company brands (Peerless, Delta, or Brizo). When our products aren't embraced by consumers, we simply start over.

There is no soulless corporate space

Here at First Wave Innovation Lab, things are....different. We work in an innovation lab that was designed to celebrate—and facilitate—creativity.

Process

Big ideas.
Fueled by discipline.

We're creative thinkers, but we're regimented and thorough, too. Here's the process we follow to create new products

  • 01

    The Idea

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.

  • 02

    Refine

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.

  • 03

    Concept Models

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.

  • 04

    Limited Release

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.

  • 05

    Consumer Feedback

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.

  • 06

    Transition to Delta Faucet Company

    We study how people use water, ceaselessly looking for new insights. With a lot of hard work-and a little luck-inspiration strikes.